Altavista has a brand new look and a new economic development program. The Campbell County town recently completed five phases of street-scape improvements that added new features to the downtown area. Linda Rodriguez, the Executive Director of Altavista on Track, an economic development agency tells WDBJ-7 that the “ Pop Up” Program is a comprehensive plan to bring new businesses into town. As part of the effort, organizers plan to survey town residents to learn what kinds of businesses they’d like see. The information will be used to recruit specific types of entrepreneurs.