Drive to save livesFootball coaches Frank Beamer and Mike London are helping State Police get a message out, one police hope will reduce Virginia traffic deaths by 15% per cent in the next year. The two coaches appear in a traffic safety public service announcement, and as WLNI’s Evan Jones reports, police hope it will capture public notice and attention.

11-09 Drive to Save Lives Wrap-WLNI-WEB

Click here to see the full Public Service Announcement