Bells Are Ringing at River Ridge

LYNCHBURG, Va. — River Ridge is encouraging guests to participate in the spirit of giving back this holiday season with its annual Salvation Army Red Kettle campaign and Angel Tree program throughout the newly renovated property. As guests come to shop for holiday needs, River Ridge is thrilled to provide an easy way to support those in need within our community.

“It is an honor to bring back the Salvation Army Red Kettles and the Salvation Army Angel Trees to River Ridge this holiday season for the 41st year in a row,” said Louise Dudley, general manager at River Ridge. “We are expecting to help approximately 1,000 angels this year which is truly outstanding and shows how giving the Lynchburg community is.”

From December 13 through December 24, Salvation Army Red Kettle bell ringers will be located at the entrances to the mall to collect donations during the mall’s operating hours.

“We are excited for another year of collaboration with River Ridge Mall for our Angel Tree and Kettle Campaign,” said Major Caleb Preito, corps officer at the Salvation Army of Lynchburg. “This community is wonderful and very supportive, and we know that this is going to be another successful year. The need is greater but I’m confident that the response from our faithful donors will meet that need.

The Salvation Army Angel Tree program, rooted right here in Lynchburg at River Ridge, is celebrating its 41st year! Since its inception, the program has spread to venues such as churches and malls across the nation, serving one million children each year. The Angel Trees are located in front of Belk’s interior entrance from November 15 – December 15. In order to ensure a meaningful Christmas for the angels, the Salvation Army asks guests to adhere to the following instructions: