Tues., 10/7/2014

From the American Society for the Prevention of Cruelty to Animals:

NEW YORK-The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that Lynchburg Humane Society in Lynchburg, Va. has won 2nd Place in Division One of the 2014 ASPCA Rachael Ray $100K Challenge. They found homes for 728 pets during the three-month competition; an increase of 378 lives saved over the same period last year, and was awarded a total of $30,000 in grant funding from the ASPCA and Rachael Ray today.

(Continue reading for rest of news release)

Fifty animal shelter contestants worked to save more animals during the months of June, July and August 2014 than they did over the same three-month period in 2013. This year’s competing shelters saved a total of 68,805 cats and dogs during the contest, an increase of 16,789 over the same period in 2013. Over the five years of the $100K Challenge – held annually since 2010 – contestants saved a total of 282,679 lives.

“Not only did Lynchburg Humane Society win 2nd, they were also the Most Improved in their Division with a phenomenal 108% increase in lives saved this summer compared to last, said Bert Troughton, vice president of strategic initiatives for the ASPCA. “They asked the community, “What life will you save” during their Summer of 1,000 Lives campaign – and more than 700 families stepped up to adopt as their answer.”

In addition to Lynchburg Humane Society, contestants in Division One (those with an annual intake of 1,500-2,500 animals) for the 2014 ASPCA Rachael Ray $100K Challenge were:

The ASPCA and Rachael Ray today awarded a $100,000 grand prize to Central California SPCA of Fresno, Calif., the shelter contestant that achieved the greatest increase in lives saved during this three-month period. Kansas City Pet Project in Kansas City, Mo., which did the best job of engaging its community members in helping to save more animals, was awarded $25,000. The organizations that did the best in their divisions were awarded $25,000 in grants. In total, $550,000 in grant funding is awarded to competing shelters in the competition for increases in animal lives saved, as well as a photo contest and general participation.

All her life, Rachael Ray has been an advocate for animals and a supporter of animal welfare groups. Her love for animals and for her pit bull, Isaboo, inspired her to create a pet food called Nutrish® to raise money for animals in need.  Ray donates her proceeds from the sale of Nutrish® to organizations like the ASPCA so they can implement programs like the $100K Challenge and support shelters and animal organizations around the country.

The ASPCA Rachael Ray $100K Challenge is a groundbreaking contest that challenges animal shelters across the country to come up with innovative ways to engage their communities and get more homeless cats and dogs into loving homes. For information about the 2014 ASPCA Rachael Ray $100K Challenge, please visit

About the ASPCA®

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.

About Rachael Ray

Rachael Ray is best known as the host of the hit syndicated Emmy Award winning daytime television show “Rachael Ray” produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment.   Rachael’s warmth, energy, and boundless curiosity also reach millions of fans through her popular Food Network shows, her lifestyle magazine Everyday with Rachael Ray, her bestselling cookbooks, her digital home base, her signature line of cookware manufactured by Meyer, her meal transport products by RR Accessories and her pantry products by Colavita.  In 2007, Rachael launched the Yum-o! organization, a non-profit organization dedicated to empowering kids and their families to develop healthy relationships with food and cooking and in 2008 she partnered with Ainsworth Pet Nutrition to create a line of pet food with her proceeds being donated to organizations that help animals in need. For more information, visit

About Rachael’s Rescue ™ and Nutrish

In 2008, Rachael Ray partnered with pet nutrition experts from Ainsworth Pet Nutrition to develop a line of food and treats for dogs called Rachael Ray Nutrish®, and in 2014 introduced Nutrish for Cats, a line of natural food for cats. Rachael Ray Nutrish® for dogs is designed to meet a variety of nutritional needs, from Super Premium natural nutrition (original Nutrish recipes), to limited ingredient nutrition (Nutrish Just 6), to grain-free recipes (Nutrish Zero Grain), as well as six flavors of natural Wet Foods for Dogs (Nutrish Naturally Delish) and Nutrish Treats for Dogs. Rachael Ray Nutrish® for cats is offered in both dry and wet formulas, with real meat like chicken or fish as the first ingredient in the recipes. Rachael’s proceeds from each sale are donated to organizations that help animals in need through Rachael’s RescueTM.