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Who is listening?

WLNI reaches the key demographic of highly-educated, high-income-earning adults. According to Nielson, News/Talk is the most listened to radio format of adults 18+. And radio as a platform reaches more Americans each week than any other medium including smartphones, TV, TV-connected devices, PC’s and tablets.

Top choice in the Lynchburg area for adults

35+

Number of listeners each week

15,000

Number of listeners per quarter hour

2,100

Average time spent listening each week

11 hours

Local matters

The local emphasis is what makes WLNI truly special. On The Morningline, Mari White and Brian Weigand talk with and about local newsmakers, local business owners, local organizations and local events. On Carter & Company, Dennis Carter shines a spotlight on local athletes in the Lynchburg area. The Best of the Burg and The HOME Show also feature local business owners. With so much local programming, WLNI is truly invested in the Lynchburg community.

89%

of people either agree or strongly agree that "one of radio's primary advantages is its local feel."